About
About
I’m COO of EltexSoft, a boutique software engineering studio, and VP of Product at Rise DDS. I’ve been with EltexSoft since 2017 and became COO in 2021.
I came up through project and product management on products that stayed in production for years: MYFLYRIGHT, HeyTutor, MOTTIV and Greek House. Today I run hiring, contracts, vendors and delivery.
Before software, I worked in content, PR and SEO at Cupid plc in the UK, then in tech-recruiting business development at Indigo. I recruited engineers before I managed them. I live in Lisbon.
- COO · EltexSoft
- Since 2021 · with the studio since 2017
- VP of Product · Rise DDS
- Since 2023
- Based
- Lisbon, Portugal
- Languages
- UK · EN · DE · PT · ES
- Certified
- ScrumMaster (CSM)
Career
2017 → now.
Two current roles, 5 products, and the work that came before them.
Roles
COO
EltexSoft · Jan 2021 → now
VP of Product
Rise DDS · Jul 2023 → now
Project and product management
EltexSoft · Jan 2017 → Jan 2021
Products at EltexSoft
MYFLYRIGHT
Aug 2017 → Apr 2026 · 8 yrs
HeyTutor
Feb 2017 → Sep 2023 · 6 yrs
Greek House
Jul 2022 → Apr 2026 · 3 yrs
Rise DDS
Jul 2023 → now · 3 yrs
MOTTIV
Nov 2019 → Feb 2022 · 2 yrs
Earlier
Tech-recruiting business development
Indigo
Content, PR and SEO
Cupid plc · UK
How I work
Three principles.
- 01
Buy the team that stays.
Continuity, clear ownership and release discipline are worth more than a cheaper rate.
- 02
Hiring is operations.
I recruited engineers before I managed them, and I still run hiring.
- 03
Say what it really costs.
Plain talk about what to ask, what it costs, and where vendors hide risk.
Languages and credentials
Five languages.
- Languages
- Ukrainian
- Native
- English
- Professional
- German
- Some
- Portuguese
- Some
- Spanish
- Some
- Certification
CSM
Certified ScrumMaster
- Writing
34
posts on buying software teams
Contact
Let’s talk.
Board, advisory or delivery question? Send me a short note.